A good marketing strategy is a unique tool for any business. For your business to be successful, your target audience must know your brand, as well as the products and services it offers.
Promoting a business online is one of the biggest challenges facing SMEs and entrepreneurs today. And in this article, I will reveal the best ways how to advertise online business. Accompany me!
CREATE A BLOG FOR YOUR BUSINESS
Creating a blog for your business is an excellent marketing tool. It takes time and effort to build an audience around your blog, but the results will be worth it.
To get the most out of your blog, you’ll need to write high-quality content frequently (at least once a month). But as increase publications, the benefits of the blog also.
Studies show that companies that have a blog are twice as likely to generate customers through their website as those that do not. This is because a blog encourages the generation of trust, since through the articles, the author positions himself as an expert on the subject.
BUILD A SUBSCRIBERS LIST
Most SMEs and entrepreneurs are aware of the benefits of email marketing. However, many fail to take advantage of this great marketing tool from their website or blog.
An email signup form on your website can produce great results. And you can incentivize the subscription by giving a gift to your potential clients (ebook, video, a discount, etc.).
By getting their emails, you will have the opportunity to send them offers, news, new products, etc. as many times as you want. That is why building a subscriber list and growing it is a priority in your business. This is one of the best ways to advertise online business.
START CREATING VIDEOS
The videos are very popular among consumers today and offer a great way to promote your business. And this is because YouTube has become the second search engine on the Internet.
Also, using videos from your website is a very effective way to increase sales. Studies show that customers are much more likely to buy if they watch a video about your product or service landing pages.
USE SOCIAL NETWORKS
Most small businesses already have a profile on the main social networks such as Facebook, Twitter or Instagram. But just having a presence won’t offer benefits for your business. To maximize profits on social media, you need to do more. Here are some tips:
- Keep your social profiles updated and with new information
- Post content on your social profiles at least once a day
- Add value to your followers by sharing content from other websites
- Generate engagement among your followers, and encourage them to share your published content
Always reply to your business followers
Many SMEs and entrepreneurs believe that only Facebook and twitter are useful, but take into account Google+ and LinkedIn. Google+ is very important for the web positioning of your website in Google. And LinkedIn can help you promote your business with other businesses. Do not leave them aside in your promotion strategy.
OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINES
One of the best ways to promote a business is from search engines. Positioning a website in Google (in the first positions of the results) is a sign of success and a large number of potential clients that will come to your website.
To do this you must optimize the pages of your website with keywords relevant to your business and thus be able to have a constant flow of potential customers.
USE ONLINE ADVERTISING
Although many are against paying to promote their products and services, anesthetized by success stories on social networks and the Internet, which tells them that you do not need to pay to promote. The reality is different.
Any business that wants to reach potential customers must use online advertising (Facebook ads, Google Adwords or advertising networks), since it allows them to reach that target audience quickly and specifically.
MAKE WEBINARS WITH CONTENT OF VALUE
If there is something that the Internet has been achieving in recent years, it is the democratization of access to information. One of these forms of access are webinars.
Webinars are lectures that are given directly over the internet. They work very well to show your target audience product launches, training, workshops, etc. And it is a great way to promote your business and, above all, position it as an authority in its sector.
The social markers are a type of social medium that can store, classify and share links on the Internet. The social bookmarks that I use are blogs, delicious, meneame, scoop.it, Technorati, etc.
To use them properly, try to share not only pages from your website, but also from other websites that you think may serve your potential customers. This will prevent you from being branded a spammer.
PUBLISH THE RECOMMENDATIONS OF YOUR CLIENTS
This is the best way to promote your business, with testimonials from your current clients. People trust other people’s recommendations. When you have testimonials from your clients, post them on your website.
The best testimonials are on video, but they also work very well in text and audio. Do not stop putting the photo of your client and if possible, their website (ask permission first).