Custom giftboxes are one of those packaging solutions that have hidden power. That’s why they are often underestimated, especially when it comes to marketing. If used correctly, custom gift boxes can emerge as the critical ingredient of your marketing formula. How? Even with a limited marketing budget, when you combine the advertising work and bespoke gift boxes, they turned out to be an ultimate marketing bomb.
To know how custom printed gift boxes can incorporate in your marketing plan, keep reading this post.
Extends your Customers’ Shopping Experience
Apple beats the crap out of the rivals when it comes to packaging.
When planning to buy one of their products, you usually visit a nearby Apple Store to get your hands on the actual device before finally making a decision. Once you know what you need to buy, you make the payment and get a box packed iPhone or MacBook, rather solely getting the device.
The funny part is, even though you know what the box contains and how the device looks like, you are still super excited to open it. When you finally arrive at your abode and unbox the device, everything is neatly placed inside the container. The box size is in line with the product, fitting it like a perfect glove. The packaging also contains different inserts that encase accessories along with user manuals that guide you on how to set up your device.
Aficionados avowed that unboxing theiriPhone or MacBook was one of the best things about getting an Apple product, and it’s a memorable experience for them.
This shows that Apple simply nails the use of product packaging in marketing. By the same token, when you pack your products in custom gift boxes, it makes your customers feel special. And the elevated experience sways them to return to your brand for repeat purchase.
Custom Gift Boxes Packaging is Your Last Advertisement
Whether you sell your products in brick and mortar stores or over the internet, you are less likely to be there to talk to your prospective customers about your products. But if you have invested in quality packaging that checks all the boxes, they will work as the last advertisement for your brand and persuade your customers to buy the product.
You can incorporate cheerful designs of the products on your exquisitely designed packages to make them pop. But it fairly depends on your packaging partner how creatively they emphasize your products. So make sure to partner with a company like The Legacy Printing that strives for maximum customer satisfaction by delivering top-notch custom made gift boxes at best prices.
Packaging boxes also allow you to print all the essential information about your product, so customers can quickly make buying decisions. Avoid pasting dreary text to your packaging. Instead, use a witty copy to complement your packaging design and boost your customers’ experience.
Let’s not forgetthe packaging is a market tool, so the copy that will go on your boxes should be flawless. The key aim of it should be to address potential customers’ queries related to the item. These could be the unique selling points that give you a significant edge over competing products.
In short, the idea is to stay ahead of the game and answer all the possible questions beforehand. For instance, you could mention your cruelty-free or greener packaging solution if you use recyclable containers to house your products. This will help you grab eco-conscious customers’ attention.
Good packaging also demands great attention to detail. You have to take care of different features to set your packages apart. Play with colors, materials, designs, and various finishes. The characteristics you choose to develop your product containers will determine the fate of your items.