If you are trying to partner with a company of online printing California, or in areas like Fresno, Bakersfield, Visalia, San Louise Obispo, Paso Robles and or Los Angeles and so on, then you surely have heard about EDDM. Every door direct mail marketing is a useful method when you are planning a targeted promotional endeavor.
If you are getting in touch with a reputed agency for USPS every door direct mail marketing with low postal cost and high engagement rate, then you need to maximize the opportunity to increase the number of customers you have. When used effectively, EDDM can attract new 10 customers in one week. How? The following figures will tell you that.
Figures for EDDM
While launching an EDDM printing and marketing campaign, if you assume to get a modest 2% of response, then you can calculate the result in the following way,
- Number of postcards mailed: 1000
- Respondents according to 2% of response: 20
- Average 50% conversion rate: 10 new customers for 1000 postcards in one week
So, as you can see, getting these numbers will not be a big deal as it might potentially get more response than this.
On the basis of this method, you can easily calculate the ROI of your postcard mailing with the agency, and understand how many customers you can get.
Now, if you are looking for the best ways to get the postcards printed and marketed in 10 days, then take a look at the four-step cheat sheet that comes from marketing experts.
While postcard mailing services are a highly targeted marketing technique, it is obvious that you need to have a database that will contain the address or the specific location of your potential customers. With the tools from USPS, you can easily locate the ZIP code where your maximum target audience is situated. It will not take more than 30 minutes for you to prepare this database.
Designing EDDM Postcards
There are many websites that can offer you templates for designing your postcards. If you have any original artwork for the postcards, you can use them too. Or you can hire a company that offers designing options along with printing and mailing at a low cost. This way, you can get everything under one roof. This will take only an hour for you.
Get Them Printed
When you are getting postcards printed from the agency you have hired, make sure that you get the option of custom printing. Choose the paperstock, quantity and turnaround time as per your requirements and budget. This way you will be able to get the best result without exceeding your budget. This whole process will take minimum 4 days and maximum 7 days to be taken care of.
Delivering at the USPS office
Now, the next step will be done by the agency you have hired for EDDM. Once you approve the prototype and they get your whole order printed, they will drop the consignment at the USPS office. And the postal services will take care of the delivery from there. The ZIP code you have shared will be used to reach the doorstep of the customers.
So, what are you waiting for? Effectively use this method of marketing for getting maximum ROI and attract at least 10 customers a week easily.